Management with emphasis in Marketing (BA)

Management with emphasis in Marketing (BA)

Undergraduate Programs

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Degree Overview

August, October, January and March

Starting Dates:


3-4 years, depending on your high school diploma

Application Requirements:

+ High School Diploma

+ Min. GPA of 2.5 on a 4.0 scale

+ English Proficiency

+ Admissions Office guidance provided on the full application process.

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Program Description

Our Management program combines the latest trends and insights in business and management with other relevant disciplines. Using creative methods such as design thinking, this program provides graduates with the necessary skills to be prepared for a dynamic and changing environment.

Digital technology is changing the marketing landscape. Our Marketing program combines the latest trends and insights in digital marketing. The objective of this program is to provide an opportunity for students to study the dynamic impact of the business environment and human behavior on marketing endeavors.

Program Descriptions

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Learning Outcomes:

• Demonstrate knowledge of key subfields and theories of international relations as a discipline.

• Interact with top institutions and their constituents within the international relations field.

• Analyze international issues from global and varied perspectives.

• Display familiarity and expertise in foreign relations.

Effectively coordinate people and resources to achieve the goals of an organization.

Understand and employ the terminology, analytical techniques, and the primary theories of management.

Recognize and use quantitative business concepts in accounting, economics, finance, math, and statistics.

Recognize and apply key theories of marketing, ethics, international business law, and organizational behavior.

Grasp the core principles of entrepreneurship, particularly its financial management.


Research and satisfy customer needs through product and service development, planning, placement, pricing, advertising, promotion, and distribution.

Effectively integrate key terminology, facts, concepts, principles, analytic techniques, and theories used in the field of marketing as demonstrated through the successful development of a marketing plan.

Why Study Management / Marketing at Webster Vienna?

Gaining a sound understanding of finance, accounting, economics, marketing, and management will be indispensable for your career. Personal skills like the ability to think analytically, solve problems, communicate effectively and lead and inspire others will make the difference between success and failure in an increasingly competitive global business arena.

Thanks to our unique blend of academic excellence and hands-on practice, you will leave Webster with solid academic references and highly marketable business skills. Our professors and distinguished guest lecturers, seasoned corporate professionals and internationally renowned academics, all share the same passion for teaching and inspiring future business leaders. They will personally mentor and encourage you to pursue your own projects and interests.

How Long Will it Take?

A minimum of 128 US credit hours consisting of the following: a minimum of 46 required US credit hours of major coursework (see below); a minimum of 30 US credit hours from the Global Citizenship Program; and 52 US credit hours of electives.

Stefanie Wareka Ramirez (Austria), Management (BA)

Dr. Nikolaos Antonakakis, PhD, MSc, BSc, Head of Department

Loren (Mexico)

Media Communications (BA)

Dr. Bradley E. Wiggins

Head of the Media Communications Department

Loren (Mexico), Media Communications (BA)

I started studying at WU (Vienna University of Economics and Business) and I soon realized that this kind of system does not meet my expectations. A year later, I transferred to Webster University Vienna to study a major in Business and Management, emphasis in International Business and a minor in International Relations. The concept of adding a minor is a great opportunity to further widen your knowledge in different subjects. Starting at an international university gave me the chance to connect with many people from all over the world, especially at the events the University organizes almost every month. The students are very ambitious, always willing to help when needed and build a friendly environment. I really enjoy living and studying at the Webster campus in the center of Vienna, it is a beautiful city with great infrastructure. My colleagues and I already welcome you and we are looking forward to getting to know you.

Successful managers are required to think critically and creatively in a constantly changing business environment. To be ready for these challenges, students will need the ability to analyze management issues and make decisive problem-solving contributions. The BA in Management program at Webster Vienna Private University will prepare for such challenges.

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