5 Star Reviews on Google
August
2 years
+ Updated curriculum vitae
+ Official, most recent, transcripts from current or
undergraduate university
+ English Proficiency
+ Updated curriculum vitae
+ Official, most recent, transcripts from current or undergraduate university
+ English Proficiency
+ Updated curriculum vitae
+ Official, most recent, transcripts from
current or undergraduate university
+ English Proficiency
The MSc in Marketing program focuses on the business environment and human behavior affect and influence marketing endeavors – whether ad campaigns, digital promotions, or academic research. The program’s courses build upon one another, approaching marketing from different vantage points – promotion, analytics, and digital marketing to name just a few. While one course may look into a multinational corporation’s traditional advertising campaign, the next might investigate how influencers use social media to attract target groups. As the culmination of the program, students apply the theoretical know-how and quantitative skills which they have acquired to a thesis project, guided by an academic supervisor from the marketing field.
Students should graduate from the program ready and prepared to analyze, coordinate, and lead effective marketing practices, as well as understand the procedures and analytics required to produce impactful marketing decisions.
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Synthesize important terminology, facts, concepts, principles, analytical techniques, and theories used in the field of marketing to develop and present a thorough and well-structured marketing plan.
Explain the important terminology, facts, concepts, principles, analytical techniques, and theories used in the field of marketing.
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Apply the aforementioned knowledge and skills to both understand and describe complex marketing situations.
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Study, write, and defend a thesis project that addresses a primary research question.
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Webster Vienna is a small, tight-knit community with extensive support services, a beautiful campus, and small class sizes. Most MSc in Marketing courses have fewer than 10 students, and they are all offered in the evenings; this makes navigating the program a lot more realistic for working parents and busy young professionals. Students receive a faculty advisor, with whom they can chat about thesis topics, registration, and their career options after graduation. Instructors regularly organize company visits or other off-campus outings, and the Student Resource Center serves as a one-stop starting point for solving any questions which may arise. Taken together, Webster Vienna is a community here to foster your academic success.
The Master of Science (MSc) in Marketing requires successful completion of 36 US credit hours. New students receive a detailed degree plan upon matriculation and can coordinate with their faculty advisor should their plans change.
Sana Tolou Tehrani, MSc Marketing (MSc)
The MSc in Marketing program at Webster Vienna Private University is designed for business professionals who have a passion for marketing and want to take the next step in their careers. Its curriculum roots practical, skills-based knowledge of the field in academic theory. Students graduate with a comprehensive understanding of how marketing professionals apply statistics and analytics to understand and explain human behavior in marketing endeavors.
Dr. Nikolaos Antonakakis, Head of the Business and Management Department
Loren (Mexico)
Media Communications (BA)
Dr. Nikolaos Antonakakis,
Head of the Business and Management Department
Students learn to explore the ways humans use media and technology to express themselves, as well as how communications technologies affect individuals and groups. Soon after beginning the program, students learn to interpret media messages, communicate effectively in a range of diverse contexts, demonstrate creative problem solving, and exhibit professional knowledge and skills making them a valuable asset to professional markets. Students take a set of required courses in media theory, history, writing and production, and then select a 12-hour concentration in public relations, film studies, or upper-level media communications.
"The Marketing Master's program at Webster Vienna opened the door for me to the Marketing world by preparing me with different sides of this business field. From the first day on, I faced various challenges, which built me up and made me ready for the real world. The content taught in the comfortable, international and small classes by experienced tutors, was a point, which was of utmost importance to me personally for starting my career. I knew that after my graduation, I could count on the knowledge and diploma I was taking with myself from Webster to start my professional way, and this was proven to me right after the graduation when I entered the Marketing industry."
Currently working as a Social Media Marketing Manager at the company HumanBrand GmbH here in Vienna!
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